3 New Roll-Em-Up Taquitos Confirmed For Riverside County
The taquito-centric chain, dubbed “Latin version of In-N-Out” by one diner, secures leases for area restaurants by year-end, management said.
CORONA, CA —, a fast-growing chain launched in 2019 by a Chino Hills father and son, has secured two upcoming locations in Corona and one in Palm Desert, company officials announced this week.
The Inland Empire-based operation currently runs restaurants in Brea, Chino Hills and Victorville, with a flurry of new Southern California locations planned, including in Palm Desert, two in Corona and two in Irvine, expected to open by year-end.
With an ever-expanding fan base, the eatery uses family recipes for its simple, straight-forward menu of rolled tacos — beef, chicken, potato, cheese and avocado — with its signature “Lit” sauce and sides of street corn, beans, rice, churro doughnuts and chips with housemade guacamole and salsa.
According to one reviewer: “They are the best, so delicious, and now I know why the drive-through has long lines. It’s like the Latin version of In-N-Out burger.”
“Really cannot use a better word than excellent,” “FREAKING DELICIOUS,” “Back again! Big fan here!” were recent comments left by other diners.
Franchising the brand set it on a fast track and proved a game-changer for the company.
“We’ve seen Roll-Em-Up Taquitos grow tremendously over this past year,” said Chris Wyland, vice president of the business’ franchise development. “We opened two new locations, sparking a chain reaction that has carried over into 2022.”
Some 471 locations are in various stages of development across the country, including in California and Arizona, management added.
“Announcing Roll-Em-Up Taquitos’ franchise opportunity was a big deal for our brand, and we are so excited to continue moving forward with our growth through these recently signed leases,” said Ryan Usrey, who co-founded Roll-Em-Up with his dad, Ron. “Getting these recently executed leases into A+ sites is really just the beginning.”
The Usreys often talked of opening a taquito spot, using the family-favorite, beef taquitos recipe of their “Mama Karen.” Mama Karen passed before that dream became a reality, but the pair now now share with patrons her specialty taquitos — hand-rolled and pan-fried to order in custom cast iron skillets, according to the chain. In Chino Hills, the first shop’s sales averaged 3,500 taquitos per day.
The newly inked leases in Riverside County include:
- Monterey Crossing, 73120 Dina Shore Drive, Palm Desert;
- Corona Bedford, 3935 Bedford Canyon Road, Corona;
- Corona Parkridge, 860 N. Main St., Corona.
In Orange County, new sites planned at:
- Irvine Spectrum,509 Spectrum Center Drive, Irvine;
- Irvine Square, 17933 MacArthur Blvd., Irvine.