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Roll-Em-Up Taquitos

We are the first street casual restaurant brand and only Taquito-Centric franchise opportunity in the world. Our menu isn’t small, it’s focused! Hand rolled daily, never frozen and pan friend to order. Welcome to the next BIG thing in fast casual restaurants!

THE NEXT BIG THING

Our story

Our Story is pretty simple. Basically, about 17 years ago Father (Ron) and Son (Ryan) fell in love with Mama Karen’s Taquitos, and knew the rest of the world would too. Fast-forward to today we’re “blastin Reggae” and have added a few more items like our famous street corn, beans, bomb AF chips and proprietary house sauces and guacamole. We stay true to who we are by Rollin up daily and only using fresh, never frozen ingredients, pan fried to order… Just like Mam Karen did!

Our first location opened in Chino Hills in 2019 and became an instant success, selling an average of 3,500 Taquitos a day for the last few years, with a steady stream of cars snaking around the parking lot daily. We have built a cult following with more than 40,000+ followers on Instagram, along with TikTok videos that have amassed over a million views.

Poised to expand to 500+ locations in the next 5 years, it’s going to be a crazy ride. Thank you for the support and love! While others continue to fight the burger, chicken and pizza wars we say: Stop the madness, spread peace, love & eat Taquitos!

Mama Karen
Roll Up With Us

As seen in

QSR
Fast Casual

Be a part of the Roll-Em-Up Family!

WE ARE THE FIRST STREET CASUAL RESTAURANT BRAND AND ONLY TAQUITO-FOCUSED FRANCHISE OPPORTUNITY IN THE WORLD. HAND ROLLED DAILY, NEVER FROZEN AND PAN FRIED TO ORDER. WELCOME TO THE NEXT BIG THING IN FAST CASUAL RESTAURANTS!

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    Roll Up With Us