Step into the world of irresistible flavors and endless possibilities with the world’s first and only taquito-centric fast casual franchise opportunity! As the pioneering street casual restaurant brand offering the addictive Taquito-Centric experience, we cater to the cravings of our loyal customers like no other. Our menu is small and focused, precisely crafted to deliver a taste sensation with every bite. Indulge in our hand-rolled taquitos, prepared fresh daily and cooked to order. Join us in shaping the future of fast-casual dining – welcome to the next big thing in franchising!

A Booming Concept!

Since our debut in Chino Hills in 2019, we’ve experienced an exhilarating journey to success. With an average of 3,500 taquitos sold daily over the past few years, our parking lot has become a constant flow of cars seeking our flavorful offerings. Garnering a cult-like following, we’ve amassed over 200,000 loyal followers on Instagram, with TikTok videos surpassing a million views.

As we gear up to expand to over 500 locations within the next five years, we anticipate an extraordinary ride ahead. We extend our heartfelt gratitude for your unwavering support and affection! While others are embroiled in burger, chicken, and pizza wars, we champion a different message: let’s cease the madness and spread peace, love, and the joy of indulging in taquitos!

Roll Em Up Growth

Our Story

Our story is simple. Father (Ron, son (Ryan) and his wife (Tiffany) fell in love with Mama Karen’s taquitos and knew the rest of the world would too. Fast forward to today, we’re “BLASTIN’ REGGAE” and have added a few more items like our famous street corn, churro donuts, queso, bomb af chips, proprietary house sauces, and homemade guacamole. On June 15th, 2019 we opened our first location in Chino Hills, California and the rest is history.

Mama Karen Dragon Fly
Mama Karen

Unique Concept

While others in the restaurant industry are engaged in battles over burgers, chicken, and pizza, we occupy a category entirely our own. Roll-Em-Up stands as the sole taquito-centric franchise opportunity globally!

Vision & Commitment

We are committed to maintaining the freshness and quality of our food, remaining true to our brand, and delivering excellent service to our franchise partners.

Be a part of the
Roll-Em-Up Family!

If you’re ready to upgrade your portfolio, it’s time to diversify with Roll Em Up Taquitos—a brand that’s consistently at the forefront of innovation and delivers industry-leading results.

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