Roll-Em-Up Taquitos

We are the first street casual restaurant brand and only Taquito-Centric franchise opportunity in the world. Our menu isn’t small, it’s focused! Hand-rolled daily and pan-fried to order. Welcome to the next BIG thing in fast-casual restaurants!


Our story

Our story is simple. Father (Ron, son (Ryan) and his wife (Tiffany) fell in love with Mama Karen’s taquitos and knew the rest of the world would too. Fast forward to today, we’re “BLASTIN REGGAE” and have added a few more items like our famous street corn, churro donuts, queso, bomb af chips, proprietary house sauces, and homemade guacamole. On June 15th, 2019 we opened our first location in Chino Hills, California and the rest is history. 

Mama Karen

As seen in

Fast Casual

Be a part of the
Roll-Em-Up Family!

If you’re ready to upgrade your portfolio, it’s time to diversify with Roll Em Up Taquitos—a brand that’s consistently at the forefront of innovation and delivers industry-leading results.

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