Roll-Em-Up Taquitos Aims to Keep Pace with Growth in 2022

CHINO HILLS, CA – Roll-Em-Up Taquitos, a taquito-focused franchise, is gearing up for a busy year after rounding out 2021 with new locations, a number of development deals, and partnerships that will help the brand continue to thrive.

After beginning to franchise last year, the brand opened two new locations in 2021, and has 10 more expected to open in the first quarter of this year. Roll-Em-Up Taquitos is also happy to announce that they closed out the year with 420 franchise locations sold in 2021 including new markets in Nevada, Arizona, Texas and Oklahoma.

“2021 has been a monumental year for us,” said Roll-Em-Up Chief Development Officer Chris Wyland. “The rapid expansion we have witnessed has shown us that our concept is truly something special, despite it being such an unpredictable year.

To keep pace with their growth, Roll-Em-Up Taquitos added eight new preferred vendors, including Restaurant 365, Olo, Punchh, Franconnect, Toast POS, US Foods, Pepsi, and Bear State Kitchen Co-Packing. With these exceptional providers, Roll-Em-Up Taquitos has continued to broaden the growing collection of handpicked solutions for their franchisees.

“Family is at the core of what we do, and we want our franchise partners to feel like they’re a part of that family,” said Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos.

The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day. Today, the brand has three locations open across Southern California in Chino Hills, Brea and Victorville.

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