315-unit deal in the works for Roll-Em-Up Taquitos

Roll-Em-Up Taquitos is rolling out a deal with restaurant operators David Weaver and Blake Terry to bring 315 locations to Texas and Oklahoma. The agreement helped the brand end 2021 with 420 units under development.

“This partnership with David and Blake marks another major milestone in achieving Roll Em Up’s growth potential and reflects the quality of the franchisees that are investing in our future,” Chief Development Officer Chris Wyland said in a company press release. “It solidifies Roll-Em-Up as a leader in the fast casual restaurant space. We are not the next big thing, we have arrived!”

Weaver and Terry have a combined 46 years of experience in the restaurant industry, working with Wingstop, The Catch, Burger House, Subway, Smashburger and Rusty Taco.

“Having great food is no longer enough in today’s fast casual space and this is what made us thrilled about Roll-Em-Up,” Weaver said in the release. “The food, ambiance, and operations of Roll-Em-Up are outstanding, not to mention the reggae music playing in the background. It’s a vibrant, fun, and delicious place to be and we had to be a part.”

In addition to building and operating a percentage of stores, the group will also act as a layer of operational support and training for additional future franchise partners in the region.

“We plan on strategically growing these markets in order to give franchisees the ability to build a strong and healthy business in one of the best restaurants markets in the nation,” Terry said. “The Roll-Em-Up Taquitos operational system is so simple that we can take on Mom and Pop operators, in addition to large, well-funded groups in order to meet our objectives over the next 5 years.”

Roll-Em-Up Taquitos offers a focused, yet straightforward, menu of five taquitos, including braised shredded beef, shredded chicken, potato, cheese and avocado, CEO Ryan Usrey said in the release.

“Texas is a core market for our expansion and is traditionally hard to penetrate,” he said. “By partnering with David and Blake, we are able to tackle the area with an experienced group who between them have operated hundreds of restaurants. We like to say our core demographic is flip flops to cowboy boots and everything in between, so we couldn’t be more excited that we are heading to Texas!”

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