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ROLL EM UP IS THE ONLY TAQUITO-CENTRIC FRANCHISE OPPORTUNITY IN THE WORLD!

WHILE OTHERS IN THE RESTAURANT INDUSTRY ARE FIGHTING THE BURGER, CHICKEN AND PIZZA WARS, WE ARE IN A CATEGORY ALL BY OURSELVES. ROLL EM UP IS THE ONLY TAQUITO-CENTRIC FRANCHISE OPPORTUNITY IN THE WORLD!

OUR STORY IS PRETTY SIMPLE. BASICALLY, ABOUT 17 YEARS AGO FATHER (RON) AND SON (RYAN) FELL IN LOVE WITH MAMA KAREN’S TAQUITOS AND KNEW THE REST OF THE WORLD WOULD TOO. FAST-FORWARD TO TODAY WE’RE “BLASTIN REGGAE” AND HAVE ADDED A FEW MORE ITEMS LIKE OUR FAMOUS STREET CORN, BEANS, BOMB AF CHIPS, AND PROPRIETARY HOUSE SAUCES AND GUACAMOLE. WE STAY TRUE TO WHO WE ARE BY ROLLIN UP DAILY AND ONLY USING FRESH INGREDIENTS, PAN-FRIED TO ORDER… JUST LIKE MAMA KAREN DID!

OUR FIRST LOCATION OPENED IN CHINO HILLS IN 2019 AND BECAME AN INSTANT SUCCESS, SELLING AN AVERAGE OF 3,500 TAQUITOS A DAY FOR THE LAST FEW YEARS, WITH A STEADY STREAM OF CARS SNAKING AROUND THE PARKING LOT DAILY. WE HAVE BUILT A CULT FOLLOWING WITH MORE THAN 40,000+ FOLLOWERS ON INSTAGRAM, ALONG WITH TIKTOK VIDEOS THAT HAVE AMASSED OVER A MILLION VIEWS.

POISED TO EXPAND TO 500+ LOCATIONS IN THE NEXT 5 YEARS, IT’S GOING TO BE A CRAZY RIDE. THANK YOU FOR THE SUPPORT AND LOVE! WHILE OTHERS CONTINUE TO FIGHT THE BURGER, CHICKEN AND PIZZA WARS WE SAY: STOP THE MADNESS, SPREAD PEACE, LOVE & EAT TAQUITOS!

Be a part of the Roll-Em-Up Family!

WE ARE THE FIRST STREET CASUAL RESTAURANT BRAND AND ONLY TAQUITO-FOCUSED FRANCHISE OPPORTUNITY IN THE WORLD. HAND ROLLED DAILY AND PAN FRIED TO ORDER. WELCOME TO THE NEXT BIG THING IN FAST CASUAL RESTAURANTS!

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