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Southern California-based Roll-Em-Up Taquitos has two locations open — one each in Chino Hills and Brea — but the homemade taquito brand is targeting markets across the country, including California, Nevada, Arizona, Utah, Idaho, Texas, Colorado and Oregon. With 38 franchise units in development since it rolled out franchising opportunities in April, the chain plans to sell 100 units and open a minimum of 10 locations by year’s end, according to a company press release.

“We are a family-oriented restaurant that provides a one-of-a-kind consumer experience with each visit and some reggae music for ambiance,” Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos, said in the release. “Roll-Em-Up Taquitos has allowed our family to bring my mother’s famous taquitos into the homes of people all across SoCal, and we are so excited to share this nationwide.”

The chain’s third location is set to open next month in Victorville, California.

“Everything is made fresh in-house daily and made to order,” Usrey said. “We pride ourselves in serving our customer’s fresh, hot, and crispy taquitos just like our mom made for our family. It’s our way of bringing our family’s favorite meal into yours.”

Roll-Em-Up is seeking franchise partners with previous restaurant ownership experience. With a territory fee of $20,000 and franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant rages from $278,000 to $585,000, according to the release.

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