Taquito franchise set to bring new locations in Ventura County and Glendale in newest development deal

Roll-Em-Up Taquitos is rolling out yet another development deal, taking the nation by storm. The brand’s newly signed deal will bring six locations into Ventura County and Glendale, California, with the first location set to open by Q2 of 2022.

“This latest development agreement is a direct reflection of Roll-Em-Up’s position as an innovative and unique industry leader”, says Roll-Em-Up Chief Development Officer Chris Wyland. “Chris brings a tremendous amount of experience and enthusiasm to the brand as a current multi-unit franchisee. He is a stone-cold operator with a passion for success. We are excited to welcome him to the Roll-Em-Up family.”

All six locations will be owned and operated by Chris Concepcion, who brings over 15 years of highly successful entrepreneurial experience in the franchise category. With an extensive background in restaurant franchising, Concepcion found himself attracted to the excitement of Roll-Em-Up Taquitos.

“I have been a frequent customer of Roll-Em-Up since early 2020. I think the food is incredible, easy to eat, and tasteful. My personal favorite is the shredded beef fully loaded with lit sauce,” said Concepion. “The brand’s uniqueness attracts all ages and ethnicities, which gives it a broad market.”

“Growing alongside the brand, I intend to open a minimum of five locations a year,” added Concepion. “I have no doubt that the communities I serve will embrace the great-tasting, fresh food and the lively atmosphere that Roll-Em-Up Taquitos brings to the table. I am eager to get started and thrilled about this partnership.”

The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day.

Roll-Em-Up Taquitos offers a focused yet straightforward menu of five different taquitos, including braised shredded beef, shredded chicken, potato, cheese, and avocado. To stay true to who they are, each taquito is rolled up daily and only uses fresh, never frozen ingredients and pan fried fresh to order just like Mama Karen did! Taquitos can be topped with cheese and sour cream, in addition to the brand’s handmade mild or spicy house sauce, guac sauce, queso sauce, and their famous “lit” sauce.

Other menu items include house-made bacon beans, rice, bomb AF chips, churro donuts drizzled with caramel sauce, and famous Street Corn loaded with butter, mayo, and cotija cheese, with an optional dusting of Hot Cheetos and Tajin or coated in queso.

“We couldn’t be more excited to kick off 2022 with this exciting development deal,” stated Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos.

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