Roll-Em-Up Taquitos opening in Goodyear

Location: 15570 W. McDowell Road

Roll-Em-Up Taquitos, the nation’s first taquito-focused franchise, will open six new locations across the southwest United States.

The new franchised company will open 20 others by the end of the year. Roll-Em-Up Taquitos has 471 locations in various stages of development across the country.

“We’ve seen Roll-Em-Up Taquitos grow tremendously over this past year,” said Chris Wyland, vice president of franchise development for Roll-Em-Up Taquitos.

“We opened two new locations, sparking a chain reaction that has carried over into 2022. This growth has allowed us to sign multiple multiunit agreements and leases across the country. Throughout the past year, Roll-Em-Up has introduced a variety of new technologies, innovations and operating systems to continue to attract qualified franchisees. To top it all off, we are thrilled to see these six new leases signed and our growth really begin to come to fruition.”

The new leases were signed in Irvine, Corona and Palm Desert, California, and Goodyear.

“Announcing Roll-Em-Up Taquitos’ franchise opportunity was a big deal for our brand, and we are so excited to continue moving forward with our growth through these recently signed leases,” said Ryan Usrey, founder and CEO of Roll-Em-Up Taquitos. “Getting these recently executed leases into A-plus sites is really just the beginning. We will also soon be announcing our new drive-thru-only concept that I believe will be a game-changer for our brand and franchise partners.”

The story of Roll-Em-Up Taquitos began in the home of the Usrey family, who frequently discussed opening a taquitos-only eatery.

They opened their first restaurant in 2019 in Chino Hills, California, where they sold an average of 3,500 taquitos a day. Today, the brand has three locations open across Southern California in Chino Hills, Brea and Victorville.

Roll-Em-Up Taquitos is actively seeking franchise partners with previous restaurant ownership experience and passion for the brand. With a territory fee of $20,000 and a franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant ranges from $278,000 to $585,000.

For more information about Roll-Em-Up Taquitos franchise opportunity, visit Or visit for more information on Goodyear’s newest eatery.

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