Roll-Em-Up Taquitos to Provide Franchise Opportunities Across Florida

The company is looking to expand into the Midwest and East Coast

Roll-Em-Up Taquitos is aiming to expand its taquito-centric, street casual restaurant by offering franchise opportunities across the Midwest and East Coast. The brand has several locations open in California and over 470 sites under development agreement across the country and hopes to award franchise licenses in Illinois, Florida, New York, Massachusetts, Georgia and more.

“We are ecstatic to announce that Roll-Em-Up Taquitos is now offering franchise opportunities in select markets throughout the Midwest and East Coast,” Chris Wyland says, Chief Development Officer of Roll-Em-Up Taquitos. “We are confident that everyone in the Midwest and East Coast will love the brand as much as we do. This expansion will not only bring our famous taquitos to new markets, but it also gives us the opportunity to bring more franchisees into the Roll-Em-Up family.”

The franchise is already located in some of the most populated cities in the U.S. With its proven success in the southwest, it anticipates the expansion to new regions should be seamless.

“Our growth over our first year of franchising has been incredible,” Ryan Usrey says, Founder and CEO of Roll-Em-Up Taquitos. “We cannot wait to see expansion into the Midwest and East Coast as we have prepared and strengthened our brand so that it can be a well-known fast-casual concept nationwide.”

The story of Roll-Em-Up Taquitos began in the home of the Usrey family, where the father (Ron) and son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family-including patriarch Ron always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. However, they did open the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day.

To help share Mama Karen’s famous taquitos with families nationwide, Roll-Em-Up Taquitos is actively seeking franchise partners with previous restaurant ownership experience and passion for the brand. With a territory fee of $20,000 and a franchise fee of $20,000, the initial investment to own and operate a Roll-Em-Up Taquitos restaurant ranges from $278,000 to $585,000.

For more information about the Roll-Em-Up Taquitos franchise opportunity, visit

Read Article >>

Be a part of the
Roll-Em-Up Family!

If you’re ready to upgrade your portfolio, it’s time to diversify with Roll Em Up Taquitos—a brand that’s consistently at the forefront of innovation and delivers industry-leading results.

    For customer comments or questions about an experience at one of the locations, please click here.

    Roll Up With Us