Roll-Em-Up Taquitos Unveils Exciting Digital App for Customers

Free Chips & Guacamole, Deals and More in the Taquito Franchise’s First Digital Offering

Roll-Em-Up Taquitos Unveils Exciting Digital App for CustomersChino Hills, CA  (  Roll-Em-Up Taquitos, the nation’s first and only taquito-centric, street casual restaurant franchise, is thrilled to announce the successful development and launch of its first digital application, the O.G. Taquito App & Rewards. The release of the new app comes at the heels of Roll-Em-Up Taquitos’ national franchise expansion.

Within the O.G Taquitos app, guests can more conveniently browse their favorite menu offerings, and order ahead for delivery or curbside and in-store pickup. Alongside the app’s launch, Roll-Em-Up Taquitos also announced a rewards program to offer exciting new promotions, helping loyal customers save money. The new program includes the following additions:

  • Free chips and guacamole just for downloading the app and creating an account
  • Earn one point for every dollar spent to redeem food and special offers
  • Receive a delicious birthday gift
  • Compete and collect the monthly challenge cards to receive bonus points and special food offers

“At Roll-Em-Up Taquitos, we have always wanted to make our guest experience as exceptional and simple as we can for everyone,” said Chief Development Officer of Roll-Em-Up Taquitos, Chris Wyland. “I’m beyond proud of our brand’s efforts to create a digital app that fully encompasses who we are as a brand, as well as provide rewards to our loyal guests.”

The new app is now available on both the Apple App Store and Google Play, and was created through partnering with Punchh, a PAR Technology Company.

“Roll-Em-Up Taquitos is one of the most unique fast casual brands out there,” said CEO and founder of Roll-Em-Up Taquitos, Ryan Usrey. “Our story, devotion to quality and incredible growth are reflected in the launch of our app. I am incredibly excited to see all of our loyal customers enjoy the rewards and special offers our app has to offer.”

The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family-including patriarch Ron – always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day.

The brand’s creation of a digital app marks Roll-Em-Up Taquito’s next move to establish itself as an innovator in the fast-casual space. For more information, please visit or download the app today!

About Roll-Em-Up Taquitos

For years the Usrey family (including patriarch Ron) always talked about their dream of opening their taquitos-only eatery based on Mama Karen’s beef taquitos, but unfortunately, Mama Karen passed away before they could realize the dream together.

Founded in 2019 and franchising since 2021, Roll-Em-Up Taquitos offers only the freshest ingredients for their five different styles of taquitos that are always hand-rolled and pan-fried to order in custom cast iron skillets. Today, there are three open locations in California, with 471 in various stages of development. For more information, visit Find us on FacebookInstagramTwitter and TikTok.

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