Roll Em Up Taquitos would like to welcome Paul T. Tran as the new Vice President of Franchise Development!

Paul has had a rewarding, decade-long career in helping restaurant concepts grow from tiny operations to large, public, and internationally-known brands. His franchise career includes senior director of development at Fransmart, a franchise-development firm that has helped to thrust brands such as Five Guys into the national spotlight. He was also COO of Halal or Nothing, the Southern California franchisee of the Halal Guys. Paul will be a huge part of our success and franchise growth. Welcome to the Roll-Em-Up family!

I left my job in 2017 to apply everything I learned, to operating my own chain of stores (and continue to run to this day), and consult for smaller brands on franchising. Roll Em Up® Taquitos has been on my radar for a few years, now. It’s exciting to see how Founder Ryan Usrey managed unit economics, COVID, food, and labor pressures; hired Sam Fonseca (of In-N-Out, Raising Cane’s, and Dave’s Hot Chicken); and built something so different and delicious…and it made me jump back into the space. I love the team, believe in the mission, and believe they can make it big.