The only Taquito-Centric franchise opportunity in the world!

As one of the first street casual restaurant brands of its kind, Roll-Em-Up Taquitos has consistently prioritized innovation, quality, and profitability, setting the stage for a truly unparalleled franchise experience.

Since its launch in 2019 in Chino Hills, our debut spot has thrived, averaging 3,500 taquito sales daily, drawing a constant flow of cars. With 200,000+ Instagram followers and TikTok views exceeding a million, we’ve cultivated a loyal following. Positioned for a rapid expansion to 500+ locations over the next 5 years, we’re embarking on an exciting journey! While others continue to fight the burger, chicken, and pizza wars we say: stop the madness, spread peace, love, and eat taquitos!

New locations over the next 5 years!

Growth

Our Story

Our story is simple. Father (Ron, son (Ryan), and his wife (Tiffany) fell in love with Mama Karen’s taquitos and knew the rest of the world would too. Fast forward to today, we’re “blastin’ reggae” and have added a few more items like our famous street corn, churro donuts, queso, bomb af chips, proprietary house sauces, and homemade guacamole. On June 15th, 2019 we opened our first location in chino hills, California and the rest is history.

Unique Concept

While others in the restaurant industry are engaged in battles over burgers, chicken, and pizza, we occupy a category entirely our own. Roll-Em-Up stands as the sole taquito-centric franchise opportunity globally!

Strong Unit Economics

Achieving excellent profit potential is our goal, and we’ll make it happen by combining low labor and low COGS. Right from the start, we’re committed to positioning our franchise partners for maximum profitability.

Vision and Commitment

We are committed to maintaining the freshness and quality of our food, remaining true to our brand, and delivering excellent service to our franchise partners.

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Roll-Em-Up Franchisee Rico Libang, along with Chief Operating Officer Sam Fonseca, shares their experiences at Roll-Em-Up Taquitos.

Grow your income!

Joining the Roll-Em-Up franchise family means as a franchise owner, you’re not just building your empire; you’re part of our lively and diverse franchise family.

But here’s the exciting part: whether you’re snagging one location or going all out with several, every Roll-Em-Up franchisee gets the VIP treatment with the same fantastic level of training and support. It’s the secret sauce to ensuring success and keeping that customer experience consistently awesome.

Total Investment:

Franchise Support

Comprehensive site selection, design, construction, marketing, operations, and training are managed by experts in every department. We are there to assist our franchise partners at every step of their journey.

Dive into the details and discover our full toolkit of support, covering everything from real estate and design to construction, marketing, and ongoing assistance. Let’s make your Roll-Em-Up journey a blast!

Roll-Em-Up Territories

Abundant opportunities for expansion are available, with open territories spanning the entire country. We are actively working to expand in all regions, providing you with the chance to establish ownership in your market! Take advantage of this opportunity to grow your wealth by investing in a rising Quick Service Restaurant (QSR) brand.

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Our Values

At Roll-Em-Up We believe in a company that fuels the soul. We’re all about the magic that happens when trust, respect, communication, and good vibes come together.

Our Values - Passion

Passion

When you are passionate about something, the desire to be successful becomes natural.

Our Values - Genuineness

Genuineness

What you see is what you get. It’s ok to be different. We will always stay true to our brand.

Our Values - Family

Family

We consider our guests and franchise partners family members, with a commitment to providing an exceptional customer experience.

Our Values - Integrity

Integrity

We will never make a promise that we won’t keep and we will be transparent at all possible times.

A huge social media following!

Having a solid presence on social media is crucial for building awareness around our brand, attracting new customers, and fostering loyalty among existing ones. A robust social media following allows us to establish a personal connection with our fan base, forming a community of engaged customers and partnerships.

Instagram Followers

TikTok Followers

Facebook Followers

Frequently Asked Questions

Do I need to have restaurant experience?

While having experience in food service or restaurant management is definitely a bonus during the selection process, it’s not an absolute requirement. What we’re really looking for in a potential franchisee is someone ready to put in the effort, equipped with strong business management skills, a positive and fun-loving attitude, a commitment to excellent customer service, team player vibes, and the determination to not only succeed but also take charge of their own financial future.

How much money can I make?

Many variables affect the answer to this question, including how well you run your operation. As you go through your due diligence we encourage you to speak with our franchise partners. They can each share their individual experiences.

How much does it cost to own a Roll-Em-Up restaurant?
The average total investment ranges from $278,700 to 595,500. When you review the 2024 Franchise Disclosure Document, item 7 will break down the total investment.
Will Roll-Em-Up provide financing for my store?

We do not offer direct or indirect financing but we can introduce you to a variety of industry-leading financial institutions.

Will Roll Em Up help me find a location?

Our best-in-class site selection process, on-the-ground support, and analytical tools will provide you with everything necessary to select your Roll Em Up location. Our team has real-world industry knowledge that will guide you from start to finish.

Can I open a single Roll-Em-Up location?
We do allow single-unit franchise agreements but highly recommend that you execute an area development agreement to build out a minimum of 3 locations. This will guarantee you an exclusive territory.

Be a part of the
Roll-Em-Up Family!

If you’re ready to upgrade your portfolio, it’s time to diversify with Roll Em Up Taquitos—a brand that’s consistently at the forefront of innovation and delivers industry-leading results.











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